People often look for various information. Earlier days it was through books or magazines, however now the technology has improved and all information is available by a click of a button. There are reputed database owners such as Google, Bing and yahoo who have loads of information available online for searching organic results, which are unpaid for. By entering a word into the “search” box one can retrieve loads of information using the keyword entered.
Methods Used To Retrieve Data
Webmasters use spiders or crawling system to search for the intended data from a huge data base that is available on the web. At the same time there is also a function available to “prevent crawling”. This is activated when undesirable content being entered in the search box. Webmasters use standard robots to prevent crawling; they instruct the spiders to not to scrawl through the robots. Webmasters are also able to remove pages from the database by using a tool called meta-tag specific to robots.
Techniques to Improve Visibility
Cross linking is one such method that can be used to improve visibility; this provides more links relevant to the search between pages of the same website. Entering contents that include the keyword will improve the traffic. Adding keywords to a meta-data can also improve the traffic.
SEO helps people in large scale to function efficiently; however this functions only on organic data therefore other methods also can be used for improving efficiency.
Through the indexing function regularly searched words get indexed for particular clients which will make easier for them to use the search function when they use it for the second time. Various sites are accessed across the globe therefore these companies have huge data base across the world.
It is important to identify your clients’ requirements and update web pages so that they are able to use the search function effectively which will help increase the traffic to these particular sites.
In order to have effective results, the contents of a web site need to be kept updated every now and then as outdated information will put-off the clients and they might not use the sites again. However an effective site with solid relevant data will increase the traffic and thus improvement in business.
The Market Pioneers
Google holds a major share in this field. According to Net Market share report of April 2017 Google hold a 77% of the market share. But Bing, Baidu and Yahoo also hold a considerable share of the audience.
Daily search using google are approximately more than 4 billion. Google has achieved this by having reliable and relevant information whereby they have been able to cater to all their clients, which makes it obvious that maintain good contents is of utmost importance to increase traffic thus business success.